Freedom from the rat race for bigger, better, faster, more. Freedom from big corporations telling you and determining for you what you should have, what you should wear, how you should look, feel, walk, talk, and interact with others. How: By consuming less, by adopting modesty and simplicity, prioritizing relationships over possessions, genuinely caring for humanity, changing standards of 'success', 'fulfillment', and 'beauty', and bringing spirituality in life. They can be truly liberating and expose one to things and experiences that are 'real' and substantially much more 'meaningful'. The concern here is more than just becoming better environment-n-social-justice conscious consumers. It's consumerism itself: to not be dependent on consuming things to find fulfillment in life. In the clip, I especially liked how sight, sound, and smell are contrasted to project the difference between the 'real' and 'artificial'. On TV: TV can have both good and bad uses. The technology is not in question here. The concern would be the content (what is shown on it?). The concern is also how we regard material possessions (have they become the most fundamental preoccupation in our lives? does having them make any difference in how we measure our 'success' and 'self-worth'?). The concern is also excessive indulgence: I don't think it's very constructive if for someone TV becomes the only or primary form of entertainment or pass-time, and the person ignores (or never discovers) the 'real' experience and joy of being close to nature, in good people's company, helping people in need, etc. Credits: Courtesy docminho on youtube. Production team: Bijoy George, Caro Liu, Dago Schelin, Daniel Yanik, Jan Pieniak, Maria Helena Toscano, Rogério Nishizawa, Simon Schulz. Supervised by Professor Cristoph Althaus. Show Less >>